Pay-per-click (PPC) is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher —a website or a network of websites— when the ad is clicked.
Paid advertising is a powerful marketing medium because it is measurable. It's possible to calculate both a long-term and short-term value for how much revenue resulted from even one incoming website visit. You can also deploy targeting features to ensure that you are reaching the right audiences.
LinkedIn, Facebook, Twitter, and Google all offer products for businesses looking to reach customers.
Here are some good reasons to integrate paid campaigns into your digital marketing strategy:
Ovalmint's paid channel advertising strategies get the job done, no matter the size of your budget.
Every dollar you invest will generate a margin-positive return.